Please join the Communication department in our last speaker series this semester. Shannon Sampert from the University of Winnipeg is going to give a public talk titled “Jumping the Shark: The Meditization of Canadian Politics from 1975 to 2011”. This talk will be held on December 10 from 2:30 to 4:00 p.m. at the School of Journalism and Communication Studies in the River Building room 4301, Carleton University. (map)
Please find below more information on the talk:
What is the effect on media coverage of Canadian leadership contests when parties
“jump the shark” (Hinkes 2003) and enter into what Strömbäck refers to as the
fourth phase of mediatization (2008, 238)? Our paper identifies the ways in which
the intersections and transitions within the phases of mediatization have shaped
how The Globe and Mail, one of Canada’s national newspapers, covers Canadian
political party leadership contests. Using a longitudinal analysis of party leadership
races within the context of a rapidly changing media environment, we demonstrate
that news stories have indeed shifted their focus from political logic to media logic.
Our paper analyzes 13 Canadian national party leadership contests in The Globe and
Mail and will examine the outcome of mediatization in political leadership
campaigns from 1975 to 2012. In an era of changing media, traditional media
values have been replaced (Strömbäck 2008, 240) by stories that focus on
individualization, sensationalization, personalization and polarization (Strömbäck
2008; van Zoonen 2005).