On January 16, Professor Pearl will be giving a talk entitled “The Digital Divide: Inside and Outside Chabad’s Use of Media” at the Zelikovitz Centre for Jewish Studies.
The Chabad media empire is stunning in its depth and breadth. And yet the pioneers of online religious presence recently ordered all of its high schoolers to close their facebook accounts. How do we reconcile Chabad’s sophisticated use of the digital sphere for recruitment purposes with their seeming resistance to its application in their daily lives? How is this simple dichotomy complicated by the importance of the virtual Rebbe as a way of uniting the community across ever-larger geographic distances? In this talk, I explore the tension between the inside and the outside in Chabad practice as represented by the digital sphere. Ultimately, I argue, Chabad’s institutional use of the internet is as a space to disseminate information rather than create community. The internet is, for Chabad, a temporary space designed to bring people together in the real world.
The event begins at 6 pm in room 303 in Paterson Hall.
If you would like to attend this event please confirm your attendance on the Facebook event page.
Professor Sharrona Pearl will also be giving a talk to our department entitled “Images are Disappointingly Complete” on January 17, at Carleton University, River Building Room 4301, at 12:30 pm. For more information visit the Facebook event.
Read Professor Sharrona Pearl’s faculty biography at The Annenberg School for Communication at University of Pennsylvania website.